TikTok has launched a charm offensive in the UK and Europe nicknamed “Project Clover,” seemingly in response to a wave of government agencies banning employees from having the app on their phones amid questions around privacy.
The company has been briefing politicians and think tanks in the UK ahead of doing the same in the European Union, as it goes “above and beyond” to settle any doubts about its commitment to security.
“We have been pursuing a strategy of data sovereignty in Europe for some time now and we will be announcing further details on the industry-leading data security measures we will be implementing in Europe in the coming days,” a TikTok spokesperson told Euronews Next.
The charm offensive follows a move by the European Commission, EU Council, and European Parliament to ban staff from having TikTok on their work devices.
The European institutions cite cybersecurity concerns for the move, and the Parliament also “strongly recommended” MEPs and their staff remove the app from their personal devices too.
The video-sharing platform is owned by the Chinese company Bytedance, and critics worry sensitive information could be exposed and potentially shared with the Chinese government when the app is downloaded and used.
Last summer, leaked audio of internal meetings, reported by BuzzFeed, revealed China-based employees of ByteDance had “repeatedly” accessed non-public data from users in the US – including journalists.
Bytedance maintains it does not share users’ data with Beijing, and that it is run independently.
TikTok further disputes accusations that it collects more user data than other comparable social media platforms.
‘Regular engagement with policymakers’
According to the company, its latest round of briefings in Europe are part of its regular engagement with policymakers and stakeholders.
For a company with around 100 million active monthly users in the EU, the company says it is committed to continued engagement and cooperation on the issues raised.
“We are disappointed to see other EU institutions following suit on the Commission suspension and equally surprised that we have not been contacted directly or offered any explanation,” said a TikTok spokesperson.
“We deserve the opportunity to understand the evidence that supports these decisions and respond directly to any specific concerns. We urge these institutions to provide more information as soon as possible and provide us with the opportunity to have an open dialogue with them”.
Outside Europe, a host of countries have implemented similiar TikTok bans for government employees, including Canada, India and Taiwan over alleged security risks.
The United States meanwhile has banned the app for government agency devices, while more than 50 of the US states have also banned the app from state government devices.
Both the FBI and the Federal Communications Commission have warned that ByteDance could share TikTok user data with China’s authoritarian government.
The TikTok spokesperson told Euronews Next it had been working on a plan to address national security concerns around the app in the US for two years, in what has been labelled “Project Texas”.
“That comprehensive plan addresses key issues of corporate governance, content recommendation and moderation, data security, and system access,” the spokesperson said.
“This is a comprehensive package of measures with layers of government and independent oversight to ensure that there are no backdoors into TikTok that could be used to manipulate the platform. These measures go beyond what any peer company is doing today on security”.